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Introducing Recommended Real Estate Companies in Furano! A Guide for Purchasing Real Estate and Villas!

Invest

2024.01.22

Furano as a Developing Resort Area

Furano, known in Japan for the TV drama ‘From the North Country,’ is also attracting attention from abroad. Amid the thriving tourism industry in Japan, Furano is being called ‘the second Niseko,’ attracting many foreigners seeking its quality powder snow. Currently, luxury condominiums are being constructed one after another at the foot of the Furano Ski Resort in Kitano-mine Town, increasingly enhancing its value as a ski resort.

Comparing Niseko and Furano! The Charm of Furano

Niseko and Furano are often compared among investors and tourism industry professionals. Honestly, in terms of development as a ski resort, Niseko is far ahead. Nevertheless, Furano continues to attract attention and development. We will introduce various aspects of Furano’s unique charm that sets it apart from Niseko.

Continuous Urban Area and Ski Resort

While Niseko Hirafu’s ski resorts are separate from central areas like Kutchan Station and Niseko Station, Furano, on the other hand, has its urban area spreading to the opposite bank of Kitano-mine, seamlessly connecting to the resort area. If Niseko Hirafu’s ski resort sells its isolation and extraordinariness, Furano’s ski resort boasts convenience and connectivity. For those who want to ‘do more than just skiing’ and ‘experience the local cuisine,’ Furano might be more enjoyable.

A Central City in the Surrounding Area with Good Access to Other Regions

Furano City is the clear central city of the Furano Basin area. The city center has large stores, shops, corporate branches, and well-equipped hospitals. Since the city area and resort area are adjacent in Furano, it’s easier to handle emergencies. Also, located right in the middle of Hokkaido, Furano is convenient for accessing other tourist destinations, making it ideal as a base or stopover for Hokkaido tourism.

Biei: 45 minutes by car
Asahikawa: 1 hour 15 minutes by car
Sapporo: 2 hours by car
Otaru: 2 and a half hours by car

Distinct Tourist Spots in Summer

This is a significant differentiation from Niseko. Furano is a place with substantial tourist demand in summer. Specifically, its lavender fields are very famous, attracting many people to see the carpet-like purple scenery. While Niseko also becomes active with nature-based activities like rafting in summer, it hasn’t reached the same level of excitement as Furano. For those thinking about earning money through vacation rental investments or wanting to own a villa in Hokkaido, the year-round tourist demand is a significant advantage.

Introducing Recommended Real Estate Companies in Furano

Next, we will introduce six recommended real estate companies in Furano.
Take a look at each company’s features and find one that meets your needs for villa purchase and staff room acquisition!

①SANEIBUILD

SANEIBUILD is a real estate company headquartered in Sakae-machi, Furano City. Founded in Showa 49 (1974), it is a long-established company, deeply rooted in the region, especially as a company based in the resort area. They specialize in construction, focusing on general housing and remodeling, after years of diverse businesses related to “living,” including running home centers. Their support for customers is extensive, with showrooms and café spaces where you can casually discuss home building. They also offer the showroom as a free rental space for local residents when there’s no viewing reservation, showing their commitment to the community as a real estate company. Some construction processes are also publicly available, ensuring peace of mind for new projects. The real estate they handle mainly includes land and second-hand properties in Furano City and Kamifurano Town, with a few rental properties. They also have an office in Sapporo, so feel free to inquire!

URL
https://sane-build.jp/

②HOKURYO

HOKURYO is a real estate company based in Katsuragi-cho, Furano City. Another long-established company, founded in Showa 43 (1968), it boasts a long history of trust and achievements. Actively involved in regional revitalization, including support for moving to Furano, they also operate an 8-hectare farm through a related company, valuing the region’s uniqueness. They broadly handle real estate transactions, including sales of new properties and rentals, and offer a wide range of properties from urban to suburban areas. They also have short-term stay properties for rent, perfect for workations promoted by Furano City or staff rooms. With extensive experience in constructing new homes, commercial facilities, and public buildings, they showcase their construction examples on their website. They also have a branch in Sapporo, so why not pay a visit?

URL
https://e-hokuryo.com/

③H2

H2, which we mentioned in the Niseko real estate introduction, handles high-priced real estate, focusing on properties near ski resorts and prime land. However, they also own numerous properties and lands in Furano. The properties they handle are mostly located in the resort area of Kitano-mine, making them highly recommended for those who want quality villas. They also sell entire apartment buildings in the city area, perfect for those seriously considering vacation rental investments. For more information about H2, please check out this article!

Article URL (English)
https://janken-hokkaido.com/en/magazine/512/

URL
https://h2realestate.jp/ja/

④ALL ABOUT FURANO

ALL ABOUT FURANO is a real estate company for foreigners, originally established in 1973 as an inn. Sensing a substantial increase in foreign tourists while running the inn, they started a property management business for foreign owners in 2006, pioneering the enhancement of Furano’s value as a villa area. Now they not only manage properties but also mediate real estate sales and manage vacation rental properties. The properties they sell are mostly in Kitano-mine and Nakafurano Town, with prices ranging from 100 million yen to 22 million yen. It’s great to be able to entrust them with management and utilization after purchasing properties and land!

URL
http://www.allaboutfurano.jp/

⑤OFFICE FURANO REAL ESTATE

OFFICE FURANO REAL ESTATE is a real estate company with its headquarters in Kitano-mine, Furano City. Founded in Showa 58 (1983) and setting up an office in Kitano-mine in Heisei 4 (1992), it is a long-established company that has been involved in tourism and town promotion since Furano City became popular with the TV drama “From the North Country.” Although the real estate business itself started recently (from Heisei 25), their long history in Furano, managing shops and tourist facilities, designing and producing prints and websites for companies and administrations, is an irreplaceable strength. They handle a small number of diverse properties, ranging from store-type properties in the center of Furano City to properties in Minami-Furano Town suitable as outdoor bases. They update their blog almost daily, providing a glimpse of current Furano with photos and conveying the charm of Furano as felt by locals. For those interested, it’s worth taking a look while gathering local information!

URL
https://officefurano-fudosan.jp/

⑥WORLD WIDE BASE

Last but not least, our company also conducts real estate business in Furano City, focusing on property management and vacation rental and monthly apartment operations. We currently operate and manage about 100 monthly apartments and vacation rentals across Hokkaido, accumulating know-how in real estate investment. Our strength lies in providing one-stop support from property purchase to public procedures, vacation rental operations and management (including publicity such as website creation and OTA registration, and environmental maintenance like cleaning and linen exchange). If you’re interested in utilizing vacant houses in Furano or starting vacation rental investments, please feel free to contact us!

URL
https://worldwidebase.co.jp/

Real Estate in Furano as an Investment and as a Villa

Furano is a leading tourist destination in Hokkaido and also the clear central city of the Furano Basin, a city that combines tourism and convenience. Often spoken of as ‘the second Niseko,’ as if it’s the successor to Niseko, Furano indeed possesses its own unique charm. Real estate in Furano will surely bring profits and fulfillment to your life.

Leave Real Estate Purchase and Operations in Hokkaido’s Resort Areas to JANKEN

JANKEN offers a variety of services for real estate owners. We support our clients at every phase, from real estate purchase to management and vacation rental investments. If you have any concerns about vacation rental investments in Hokkaido, feel free to contact us.

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