Furano Station 8-Min Walk | 365-Day Hotel License & 300% FAR Urban Development Project

8-Min Walk to Furano Station | 300% FAR Urban Hotel & High-Rise Development Project

Where is the most significant potential for “explosive growth” in the Furano real estate market today?

While many investors look toward the outskirts or Kitanomine for scenic views, we are shining a light on Asahi-machi, located just an 8-minute walk from JR Furano Station. This is a strategic move to target “Neighborhood Commercial Zones” in the city center—a choice backed by a “logical numbers-driven” approach to maximize returns. If our Furano Higashiyama listing is about “Serenity and Vast Land,” then Asahi-machi is about “Convenience and Vertical Development.”

Furano Investment Trends: The Wave of Urban Redevelopment Beyond Kitanomine

Land prices in resort hubs like Kitanomine and Kamigoryo have skyrocketed, leading to a saturated supply of accommodation. The next inevitable wave is the redevelopment of the city center near the station, where tourists naturally gather for dining, shopping, and transportation.

Asahi-machi sits adjacent to Furano’s culinary heart (the “Heso” entertainment district) yet remains peaceful at night. For the modern traveler who prioritizes accessibility, a luxury urban base near the station offers a unique value proposition that suburban properties simply cannot match.

Unlocking “Air Rights”: The Impact of a 300% Floor Area Ratio (FAR)

When viewed as a realistic investment asset, this property’s greatest weapon is its staggering potential: 80% Building Coverage Ratio and 300% Floor Area Ratio (FAR).

365-Day Full Hotel Operation

Located in a commercial-friendly zone, you are freed from the “180-day rule” associated with standard Minpaku (residential Airbnb). By obtaining a Hotel License (Ryokan-gyo), you can operate at full capacity year-round—from the winter ski peak to the summer lavender season—drastically accelerating your ROI.

Vertical Expansion up to 5 Stories

The current existing house (approx. 155㎡) utilizes only about 20% of the land’s actual capacity. Leveraging the wide 14m front road, you can clear height restrictions and realistically develop a 4-5 story “Apartment Hotel.” By shifting from “flat land” to “vertical volume,” your yield potential increases exponentially.

A Realistic 2-Phase Strategy: Minimize Risk, Maximize Upside

We propose an “Evolutionary” asset management story that responds flexibly to market changes.

Phase 1: Cash Flow Generation with Low Risk

Start by renovating the existing structure for approximately ¥15M–¥20M. By keeping the initial total investment around ¥50M–¥60M (including property price), you secure a stable income stream and establish a track record while minimizing upfront capital risk.

Phase 2: Future “Building-Type Hotel” Development

After a few years of operation and gaining market insight, demolish the existing house and evolve into a new-build hotel. Utilize the 300% FAR to create a “Next-Generation Landmark” with commercial tenants on the 1st floor and guest suites on levels 2-5.

Urban Infrastructure Advantage and “Hands-off” Project Management

Unlike suburban properties, you won’t have to worry about septic tank maintenance or water pressure issues. The public water and sewage systems of the urban core ensure lower operating costs and prevent infrastructure-related troubles for high-occupancy facilities.

As your local Japanese partner, Kukan Inc. provides a one-stop solution:

Construction & PM
：We directly manage local contractors, ensuring fair pricing and high-quality Japanese craftsmanship.
Operation & Yield Optimization
：As hospitality pros, we handle everything from guest communication to maximizing occupancy.
Tax & Admin Support
：We act as your tax agent and handle all legal windows required for owning property in Japan.

Property Overview: Furano Asahi-machi

Photo & Video Archive

Explore the current state of the property and the impressive openness provided by the 14m road. Experience the new investment possibilities that the “city side” of Furano has to offer.

[Link to Google Photos]

Interested in this project? Feel free to contact us via the Inquiry Form or WhatsApp.